News One Global

Millions of young contestants have taken part in the first of its kind jingle contest by Nourish. Winners will get to sing with Padmashri Kailash Kher. However, the number of rural participants is small. Nourish executive director Ashish Khandelwal hence decided to counter this issue. After consulting with Kher, Khandelwal has created a stage out of 15 mini-trucks, complete with a sound system. These trucks go to various villages in Uttar Pradesh to capture the talent of the children. The Nourish team registers participants and uploads their auditions videos as per the contest's rules. "Through this initiative, the children from our villages receive a fair chance to showcase their talent. Which is the aim of this contest - no talent should get left behind," says Khandelwal. Kailash Kher is all praise for this idea. "This is a great opportunity for kids across all small cities and towns to show how talented they are. Perhaps one of the winners is in one of these

Whether you are a young singing sensation or a budding instrumentalist, BL Agro Industries Limited and Nourish Food Products present to you an opportunity to reach your moment of glory and record your album with none other than the legendary   Kailash Kher .  All you need is a mesmerising voice or skills on any instrument.   A one of a kind online singing and music competition-  ‘ Nutrition ki Sargam ’  where you need to either sing the Nourish Brand anthem song or play it on your favourite instrument.    There are three categories of participation: Budding Sensation (6-10 years), Young Sensation (11 to 14 years), and Rising Sensation (15-18 years).   The concept is very unique and interesting. Kailash Kher will launch a Nourish Brand Anthem Song that is sung by him. The contestants have to listen to the Nourish song and sing the same song in their own voice or play it on any instrument. They have to create a video recording of their performance and submit the same online a